Mosburger hk full#

It aims to gain public awareness in crowded place. Mos Burger is currently using selective distribution strategy, which only two stores are open in large shopping malls, food courts of APM in Kwun Tong and Langham Place in Mong Kok. Below is the comparative pricing of burgers from McDonald¡¦s and Mos Burger: These all allow skimming pricing strategy to be adopted. Moreover, Mos Burger has very clear relative advantage over its competitors. Hong Kong people value new products and are willing to pay high price to try something new and unique. However, as it is in the introductory stage, people are less sensitive to price. The price of Mos Burger is relatively high compared with McDonald¡¦s. Thus, in terms of product, McDonald¡¦s faces great challenge from Mos Burger.

While McDonald¡¦s burgers have reached mature stage, Mos Burger launches unique burgers like ¡§Mos Rice Burger¡¨ and ¡§Takumi Burger¡¨ which captures lots of attention. Its image is associated with health and nature, which are also the weaknesses of McDonald¡¦s. It is a good option for those looking for something reasonably priced, quick and not bad quality wise.Edf40wrjww2CF_PaperMaster:DescMos Burger¡¦s Product Strategy Overall, was pleased with the MOS Burger in Ma On Shan. Fries are thick cut - much better than their western counterparts. I like the MOS sauce, its more flavourful than your traditional ketchup and special sauce found in western fast food chains. Orders are taken at the counter but meals are brought to your table when ready.ĭuring my recent lunch, had the #3 wagyu beef burger (HK$31) which had a nice burger taste. The seating area at this MOS is around half the size of our local McD but nicer, tidier and cleaner. They offer traditional burgers, chicken, fish sandwich, hot dogs and a few more Japanese style offers that you won't find at McD. In short, MOS is more expensive than McDonalds but their burgers taste better. or in sets with fries or other side and a drink (+HK$21-30). You can buy them on their own (HK$25-35 each). MOS serves up affordable Japanese style burgers. There is now an MOS Burger in the Ma On Shan Plaza shopping centre, just a couple minutes outside the MTR station. You can also get a look at their menu online as well. If interesting in trying a MOS Cafe while in Hong Kong you can visit their website to see where they have branches. Take-away and eat-in orders are usually ready in less than 10 minutes. The croquette is always fried nicely, not greasy at all. The burgers are grilled just fine, toppings fresh, bun sturdy. I like the #1 MOS Burger as well as the chicken sandwich and usually go with the pumpkin croquette, a nice alternative to fries and soft-drink set (HK$48). MOS burgers & sets are priced slightly higher than McDonalds but in my honest opinion hey are noticeably better. They do delivery through deliveroo as well.

Mosburger hk full#

It is regularly full up so be ready for take-away if that is the case when you pass by. the place has become quite a popular alternative McD and other local places that serve up burgers. In the early days, it was easy to grab a seat and burger here but now. MOS Cafe is a Japanese burger and fast-food specialist with branches spread around Hong Kong including this place in Ma On Shan that opened up a couple years ago.

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